Director of Marketing and Communications
Halé Richardson is Director of Marketing for HomeFed Corporation and has been with the company since 1996. She is responsible for strategic development and implementation of all marketing and communications for the company’s master-planned communities and various projects. Integral to these efforts are market research, brand creation, advertising in numerous media and markets, public relations, promotional activities and community relations. As a member of the core development team, Ms. Richardson collaborates on visioning and concept design for new communities. She also oversees preparation of California Bureau of Real Estate budgets, governing documents and development annexation documents. She holds a bachelor’s degree in economics and an MBA with emphases in Real Estate and Finance from the University of San Diego. Ms. Richardson is a member of the governing board of the Southwestern Community College Foundation and the board of advisors for South Bay Family YMCA. She is also a member of The Urban Land Institute.