This Privacy Policy has been compiled to better serve those who are concerned with how their Personal Information is being used online. Personal Information as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our Privacy Policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

This is the Privacy Policy for all web sites or mobile web sites owned or operated by the HomeFed Corporation, including the web site currently located at (the “Site“), any applications (e.g., iPhone applications, iPad applications, Android applications, etc.) offered by HomeFed Corporation, and any other applications, interactive features, blogs, social media platforms, widgets and resources offered by HomeFed Corporation through traditional Internet websites, mobile devices or other platforms (all of which are collectively referred to as the “Services”).  Your privacy is important to us and we have prepared this Privacy Policy to explain how we collect, use, and protect Personal Information (defined below) and Non-Personal Information (defined below) when you use the Services and your choices for managing your information preferences.  By using the Services, you signify your assent to this Privacy Policy and the Terms of Use posted on the Site [link].

Managing Information Preferences

We will not disclose Personal Information to third parties for their direct marketing purposes without your consent.  If, after providing consent, you want to opt out of having your Personal Information disclosed to third parties for their direct marketing purposes, please let us know by sending us an email at [].

You may review, correct, update, or change your Personal Information at any time by contacting us at:

HomeFed Corporation
Attn:  Website Administrator
1903 Wright Place Suite 220
Carlsbad, CA 92008

Information you choose to Submit

We collect information that personally identifies you, such as your name, address, telephone number, email address, billing information, or other data which can be reasonably linked to such information (“Personal Information”) only if you choose to share such information with us.  For example, you may be required to provide us with certain Personal Information to register with the Services, sign up for certain services available through the Services (such as text messages, mobile phone applications, and other communications services), subscribe to a newsletter, enter sweepstakes, contests, or other promotions, and at other times.  The decision to provide this information is optional; however, if you decide not to register or provide such information, you may not be able to use certain features of the Services.

Information we automatically Collect

We automatically collect information that does not reflect or reference an individually identifiable user (“Non-Personal Information”) to help us understand how our users use the Services. Like most Web sites, we automatically collect and use the data contained in log files.  The information in the log files may include your IP (internet protocol) address, your ISP (internet service provider), the Web browser you used to visit the Services, the time you visited the Services, which Web pages you visited on the Services, and other anonymous usage data.

Cookies and Web Beacons

We may use cookies (a small file containing a string of characters that uniquely identifies your Web browser) and Web beacons (an electronic file placed within a Web site that monitors usage).  We may use cookies and Web beacons to improve the quality of the Services.  Most Web browsers are initially set up to accept cookies, but you can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent.  However, certain features of the Services may not work if you delete or disable cookies.  Certain of our Service Providers (defined below) may use cookies and Web beacons in connection with the services they perform on our behalf. Our Services do not respond to web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Information about an individual consumer’s online activities over time.  Visit to find out more about “do not track.”

How we use Personal Information and Non-Personal Information

We use Personal Information and Non-Personal Information for internal purposes only, such as to send service notifications, to customize the content you see, to fulfill your requests for products and services, to improve the Services, to conduct research, to solicit your feedback and input about the Services, and to provide more relevant products, services, and advertisements on or through the Services.  Personal Information and Non-Personal Information may be combined with data collected from other sources so that we may further improve the relevance of products, services, and advertisements offered on or through the Services.  We will not sell, share, or disclose Personal Information to third parties, without your express permission or as expressly disclosed in this Privacy Policy.

From time to time, we may establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours (“Service Providers”).  For example, we may contract with Service Providers to provide certain services, such as credit card processing, analytics tools, data management services, Web hosting and Web development.  We provide our Service Providers with the information reasonably necessary for them to perform these services.  Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification, or disclosure.

We may use, and disclose to third parties, certain Non-Personal Information regarding the Services (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.).  However, such information does not identify you individually.

We may share Personal Information and Non-Personal Information with entities controlling, controlled by, or under common control with HomeFed Corporation.  In the event that HomeFed Corporation is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Non-Personal Information in connection with such transaction.

In certain instances we may disclose Personal Information and Non-Personal Information when we believe it is necessary to identify, contact, or bring legal action against persons or entities in order to protect HomeFed Corporation or our users or when we believe that the law or legal process requires such disclosure.

California Rights

If you reside in California and you are not a job applicant, employee, or employee of another company interacting with us in your job, you may have additional rights over your Personal Information. “Personal Information” under California law is information that identifies, describes, or is reasonably capable of being associated with you or your household. Personal Information does not include publicly available information in government records or any data that has been deidentified, aggregated, or otherwise anonymized.

Requesting More Information. You may have the right to request information about how we have treated your Personal Information in the past 12 months including:

  • The categories of Personal Information we collected;
  • The categories of sources from which we collected that information;
  • Our business or commercial purpose for collecting that information;
  • The categories of third parties with whom we shared that information; and
  • The specific pieces of Personal Information we collected about you.

Requesting Access. You may also have the right to receive a copy of the Personal Information collected about you in the past 12 months.

Requesting Deletion. You may have the right to request that we delete the Personal Information we have collected about you. Not all requests to delete can be fulfilled. If we are unable to comply with your request, we will provide a response explaining why your data cannot be deleted.

Exercising Your Rights. If you want to exercise any of these rights, please submit a request at:

For all requests submitted via email, please clearly state that the request is related to “Your California Privacy Rights” and provide your name, mailing address, and phone number, and email where you may be reached.

Verification. Before we can respond to your request, we must first verify your identity using your Personal Information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

Designating an Authorized Agent. You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.

Third-party Marketing and Selling. We do not currently sell or intend to sell your Personal Information to third parties without first providing you notice and an opportunity to opt-out. For more information on how we may share information with third parties for their direct marketing purposes and how to opt-out, see Section 1: “Managing Information Preferences.”

Do Not Track. As discussed in Section 4: “ Cookies and Web Beacons,” we may collect information about your usage and activity through cookies. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our Site does not recognize “Do Not Track” browser signals.

No Discrimination. We will not unlawfully discriminate against you for exercising any of these rights.

Public Areas

Please be advised that, whenever you voluntarily post information to any community or interactive areas of the Services, such information can and may be accessed by the public.  This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.

Third-Party Services

Through the Services, you may elect to access third-party services and applications, such as Facebook and other social networks.  When you do so, you may be able to import information from those other services and applications and share content with those services.  Some of those third-party services may also provide us with information from your accounts which may enable us to enhance and personalize your use of the Services.  If you elect to enable or use such third-party services or applications on the Services, the information you share with such third-party services and applications will be subject to their privacy policies and your privacy settings for such services.  You also may be able to control or block such sharing by changing your privacy settings in such services or applications.


Information that we collect is stored on servers that HomeFed Corporation manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure.  However, no data transmission over the Internet can be guaranteed to be 100% secure.  As a result, while we strive to protect information transmitted on or through the Services, we cannot and do not guarantee or warrant the security of any information you transmit on or through the Services, and you do so at your own risk.

Children’s Privacy Statement.

We do not knowingly collect Personal Information from children under the age of 13.  If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.

Privacy Policy Changes

HomeFed Corporation may, in its sole and absolute discretion, change this Privacy Policy from time to time. HomeFed Corporation will post a copy of the Privacy Policy as changed on the Site.  Your continued use of the Services constitutes your agreement to abide by the Privacy Policy as changed.  If you object to any such changes, your sole recourse shall be to cease using the Services.