Managing Information Preferences
We will not disclose Personal Information to third parties for their direct marketing purposes without your consent. If, after providing consent, you want to opt out of having your Personal Information disclosed to third parties for their direct marketing purposes, please let us know by sending us an email at [email@example.com].
You may review, correct, update, or change your Personal Information at any time by contacting us at:
Attn: Website Administrator
1903 Wright Place Suite 220
Carlsbad, CA 92008
Information you choose to Submit
We collect information that personally identifies you, such as your name, address, telephone number, email address, billing information, or other data which can be reasonably linked to such information (“Personal Information”) only if you choose to share such information with us. For example, you may be required to provide us with certain Personal Information to register with the Services, sign up for certain services available through the Services (such as text messages, mobile phone applications, and other communications services), subscribe to a newsletter, enter sweepstakes, contests, or other promotions, and at other times. The decision to provide this information is optional; however, if you decide not to register or provide such information, you may not be able to use certain features of the Services.
Information we automatically Collect
We automatically collect information that does not reflect or reference an individually identifiable user (“Non-Personal Information”) to help us understand how our users use the Services. Like most Web sites, we automatically collect and use the data contained in log files. The information in the log files may include your IP (internet protocol) address, your ISP (internet service provider), the Web browser you used to visit the Services, the time you visited the Services, which Web pages you visited on the Services, and other anonymous usage data.
Cookies and Web Beacons
How we use Personal Information and Non-Personal Information
From time to time, we may establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as credit card processing, analytics tools, data management services, Web hosting and Web development. We provide our Service Providers with the information reasonably necessary for them to perform these services. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification, or disclosure.
We may use, and disclose to third parties, certain Non-Personal Information regarding the Services (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.). However, such information does not identify you individually.
We may share Personal Information and Non-Personal Information with entities controlling, controlled by, or under common control with HomeFed Corporation. In the event that HomeFed Corporation is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information and Non-Personal Information in connection with such transaction.
In certain instances we may disclose Personal Information and Non-Personal Information when we believe it is necessary to identify, contact, or bring legal action against persons or entities in order to protect HomeFed Corporation or our users or when we believe that the law or legal process requires such disclosure.
If you reside in California and you are not a job applicant, employee, or employee of another company interacting with us in your job, you may have additional rights over your Personal Information. “Personal Information” under California law is information that identifies, describes, or is reasonably capable of being associated with you or your household. Personal Information does not include publicly available information in government records or any data that has been deidentified, aggregated, or otherwise anonymized.
Requesting More Information. You may have the right to request information about how we have treated your Personal Information in the past 12 months including:
- The categories of Personal Information we collected;
- The categories of sources from which we collected that information;
- Our business or commercial purpose for collecting that information;
- The categories of third parties with whom we shared that information; and
- The specific pieces of Personal Information we collected about you.
Requesting Access. You may also have the right to receive a copy of the Personal Information collected about you in the past 12 months.
Requesting Deletion. You may have the right to request that we delete the Personal Information we have collected about you. Not all requests to delete can be fulfilled. If we are unable to comply with your request, we will provide a response explaining why your data cannot be deleted.
Exercising Your Rights. If you want to exercise any of these rights, please submit a request at:
- firstname.lastname@example.org Email: HomeFedMarketing@hfc-ca.com
For all requests submitted via email, please clearly state that the request is related to “Your California Privacy Rights” and provide your name, mailing address, and phone number, and email where you may be reached.
Verification. Before we can respond to your request, we must first verify your identity using your Personal Information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.
Designating an Authorized Agent. You may designate someone to submit requests and act on your behalf (an “Authorized Agent”). To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.
Third-party Marketing and Selling. We do not currently sell or intend to sell your Personal Information to third parties without first providing you notice and an opportunity to opt-out. For more information on how we may share information with third parties for their direct marketing purposes and how to opt-out, see Section 1: “Managing Information Preferences.”
Do Not Track. As discussed in Section 4: “ Cookies and Web Beacons,” we may collect information about your usage and activity through cookies. Some web browsers or smartphones have the ability to set “Do Not Track” requests to block user activity from being tracked across web pages or devices. Our Site does not recognize “Do Not Track” browser signals.
No Discrimination. We will not unlawfully discriminate against you for exercising any of these rights.
Please be advised that, whenever you voluntarily post information to any community or interactive areas of the Services, such information can and may be accessed by the public. This means that any person or entity with access to such information can potentially use it for any purpose, including sending unsolicited communications.
Through the Services, you may elect to access third-party services and applications, such as Facebook and other social networks. When you do so, you may be able to import information from those other services and applications and share content with those services. Some of those third-party services may also provide us with information from your accounts which may enable us to enhance and personalize your use of the Services. If you elect to enable or use such third-party services or applications on the Services, the information you share with such third-party services and applications will be subject to their privacy policies and your privacy settings for such services. You also may be able to control or block such sharing by changing your privacy settings in such services or applications.
Information that we collect is stored on servers that HomeFed Corporation manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Services, we cannot and do not guarantee or warrant the security of any information you transmit on or through the Services, and you do so at your own risk.
Children’s Privacy Statement.
We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.